Police Urge Caution as Bogus Traders Con Residents of Nearly £300,000 Across Merseyside - Don’t get caught out!

Merseyside Police is warning residents to be on their guard following a significant increase in losses from doorstep fraud, with bogus traders using increasingly sophisticated tactics to dupe vulnerable homeowners.

Between July and September 2025, 35 doorstep frauds were reported across Merseyside via Action Fraud – only a slight increase from 34 in the previous quarter – but total losses have nearly tripled from almost £103,000 to just over £292,000.

This substantial increase suggests that criminals are using more successful techniques to defraud victims across Merseyside of larger amounts, with a spate of reports received in the Southport area and most recently, St Helens.

The criminals’ tactics are evolving, and some now take place over a period of several months. Typically, this will involve legitimately registering a company name, calling at properties and using pushy techniques to sell services such as spraying insulation foam in roof spaces. The criminals then return months later, often trading under a different company name, claiming the original work needs improving or rectifying before charging additional money to carry out further unnecessary work.

In some instances, victims have been directly coerced into writing five-star reviews for the company, which then helps the fraudsters target other unsuspecting homeowners.

As we head into winter, this type of fraud often becomes more prevalent as the weather provides convenient excuses for maintenance work such as cutting hedges or trees, pressure washing driveways, improving roof insulation and fixing roof tiles.

Detective Sergeant John Causton of the Economic Crime Team at Merseyside Police said: "Fraud of any kind can have a devastating impact on victims, both emotionally and financially. It’s not just about the money – it’s the betrayal of trust that follows. We are determined to pursue those responsible and are working closely with Trading Standards officers to identify the bogus traders and put them before the courts.”

“The biggest issue with this type of fraud compared with many others such as online frauds where there is no face-to-face contact, is these door-to-door scams involve people on your doorstep who can be quite intimidating.”

“They use high-pressure sales techniques and deliberately target the most vulnerable members of our community. If you're approached by someone you don't know offering services, politely decline and close the door. Don't feel embarrassed about seeking the assistance of a family member or neighbour if you feel uncomfortable. If someone has entered your home and refuses to leave, call 999 immediately."

Steve Smith, Service Manager - Environmental Health & Trading Standards at Sefton Council said “Doorstep fraud remains a serious concern for us in Sefton, particularly as we continue to see vulnerable and elderly residents being targeted in their own homes.

“These fraudsters are becoming increasingly calculated, they often present themselves as professional and trustworthy, only to exploit people’s goodwill and fears for financial gain.”

 “The emotional impact of these crimes can be just as damaging as the financial loss, leaving victims feeling anxious and unsafe. We urge residents to be cautious when approached by cold callers offering home improvement services. Take time to verify who they are, never feel pressured into making quick decisions, and don’t hesitate to say no.”

Residents are being urged to be vigilant and follow the government’s Stop! Think Fraud campaign advice:

Doorstep fraud checklist: what to look for

Fraudsters can seem very convincing, often using urgency, emotion, and charm to influence your decisions. But these very tactics can be warning signs that something isn’t right. Here are some indicators that someone may be attempting to defraud you in person.

Be cautious if:

• A cold caller requests money or your bank details before supplying any goods – usually with a detailed explanation for needing payment upfront.

• They claim to be working for your neighbours – a common strategy to gain your trust.

• You feel under pressure to make a snap decision.

• They lack an ID badge or any proof of identity or affiliation.

• They become defensive or shift their tone when you ask questions or request time to think it over.

What to do if you suspect fraud

• If you’ve seen something that doesn’t feel right, STOP!

• End the interaction – politely decline and close the door.

• Never hand over money or personal details – you should only pay for goods received or work that’s been completed.

• Don’t let a cold caller rush you – a legitimate trader will be willing to come back later.

• Verify their legitimacy: ask trusted neighbours or friends if they know the company or check with Trading Standards.

Visit the Stop! Think Fraud website at gov.uk/StopThinkFraud for more comprehensive guidance and support.

If you've been a victim, contact your bank immediately if your financial details may have been compromised, and report it to Action Fraud on 0300 123 2040.

All victims of crime residing in Merseyside have access to free, confidential advice and support. Victim Care Merseyside consists of a hub of specially trained staff acting as a single point of contact for all victims and survivors. Visit: Request Support: Victim Care Merseyside or Freephone 0808 175 3080